201. Digital Marketing Strategies and Trends

Track: 
Combined
Field of Study: 
Communications and Marketing
CPE Credit: 
1.0
Knowledge Level: 
Overview
Advanced Preparation: 
None
Prerequisite: 
None

Friday, December 7, 2018
 
7:00am-7:50am

CPA firms are normally operating at a slow pace when it comes to building and implementing successful digital marketing strategies. Join us to learn what is working in digital, where it?s heading and how your firm can manage the process. We will discuss digital trends, such as micro-storytelling, influencer marketing and chat bots, build a framework for a digital marketing plan and address issues related to action planning that firm?s face which hinders their results.
Attendees will walk away with:
1. A framework for digital strategy and how to evaluate their current initiatives,
2. A clear understanding what Google wants,
3. How to build pillar pages and topic clusters, and
4. Essential tools for efficient management of digital initiatives.


SESSION SPEAKER(S)

President, Marketing with Class LLC